ADG Interacts with Journalism, Mass Communication and Law Students on the Role of Media in Governance and Society

The Faculty of Journalism and Mass Communication at Usha Martin University, Ranchi, organised a distinguished lecture on ‘Media and Governance: A Sociological Understanding’ on 2 November 2026 at Baitarni Auditorium on the university campus. Shri Akhil Kumar Mishra, Additional Director General, Press Information Bureau, Ministry of Information and Broadcasting, Government of India, delivered the lecture.

The lecture explored the relationship between media, governance and society, with a focus on the role of media in strengthening democracy, connecting the government with citizens, shaping public understanding and promoting responsible communication.

Various aspects of communication and messaging in visual media were discussed with reference to videos and cinema. The session also explored the sociological dimensions of audience psychology.

Later in the programme, Shri Gaurav Kumar Pushkar, Head of Office, Press Information Bureau, Ranchi, briefed students on the functioning of the Press Information Bureau and the Ministry of Information and Broadcasting. He also highlighted the career opportunities available in the government sector for students of Journalism and Mass Communication, familiarising them with potential professional avenues in public communication and media-related fields.

The session witnessed enthusiastic participation from students and faculty members, providing valuable insights into media practices and governance. The discussion highlighted the importance of effective communication between the government and citizens and the role of responsible media in fostering informed public engagement.

Brig. Sumar Vir Singh, Vice Chancellor, Usha Martin University; Dr. Shiv Pratap Verma, Registrar; Dr. Shahnaaz Zabi; Dr. Rupa Kumari; Dr. Amit Kumar; and Mr. Ramesh Munda were present on the occasion. A large number of students from the Faculty of Journalism and Mass Communication and the Faculty of Law attended the lecture.