“Clarity, sensitivity and active participation are essential for effective communication”: Shri Akhil Kumar Mishra

PIB Organises IMPCC Meeting; Additional Director General Chairs the Meeting

Ranchi, 03 November. The meeting of the Inter-Media Publicity Coordination Committee (IMPCC), Ranchi, was held today at the Research and Development Centre for Iron and Steel, located in SAIL’s Ispat Bhawan, Doranda. During the meeting, various Central Ministries, departments, public sector undertakings and autonomous institutions shared information about their achievements, public welfare initiatives and upcoming programmes. The objective was to strengthen coordination among institutions for the effective publicity and dissemination of government schemes.

Chairing the meeting, Additional Director General, PIB Ranchi/Bhubaneswar, Shri Akhil Kumar Mishra said that the strength of an organisation is also determined by its external contacts and effective communication. Describing the Bhagavad Gita as an important guide to communication, he referred to four episodes from the Mahabharata. The emotional support provided by Lord Krishna to Arjuna through dialogue is an example of sensitive communication between the administration and employees. The episode of Ganesha and Ved Vyasa highlights the importance of understanding the meaning of a message before conveying it further. Referring to the episode at the Mayasabha, he cautioned against the adverse consequences of sarcasm and taunts in professional communication. Citing Bhishma’s silence during the disrobing of Draupadi, he emphasised the need to put an end to destructive silence.

Head of PIB Ranchi, Shri Gaurav Kumar Pushkar, explained the process of publicity and dissemination, emphasising the need for coordination among institutions at every stage—from information collection and dissemination through various media to receiving public feedback.

During the meeting, Shri Prabhu Sharan of Akashvani shared information about health, sanitation and cyber awareness programmes. Director of MSME-DFO, Shri Indrajeet Yadav, spoke about initiatives related to entrepreneurship, employment and women entrepreneurs. Shri Rajarshi Dey of UIDAI discussed Aadhaar saturation and Digital Life Certificate, while Joint Director of IPRD, Shri Anand, highlighted information sharing. Head of Doordarshan RNU, Shri Diwakar Kumar, shared details of coverage focusing on the transformation in Naxal-affected areas and stories of public welfare schemes.

Shri Manish Tiwari of CCL spoke about CSR expenditure of Rs. 228 crore and the ‘CCL Ke Lal Evam Ladli’ initiative. Dr. Arun Kumar of CGHS discussed the new building in Jamshedpur and healthcare facilities. Shri Ujjwal Bhaskar of SAIL shared information on steel consumption and research, while Shri Amit Kumar of NABARD spoke about agriculture, FPOs and rural development. Sushri Divya Singh of MY Bharat shared details of youth programmes.

Shri Prabhat Ram, Shri Bilash Mohanty and Sushri Anam Bukhari of NTPC Mining Limited shared information on mining, skill training and CSR initiatives. Dr. M.F. Ansari of ICAR-NISA spoke about lac, beekeeping and biodegradable products. Shri Upendra Shrivastava of IMD discussed weather forecasts and installation of radar in Jharkhand, while Shri Vinod Kumar of AAI shared information about airport facilities. Shri Shailendra Kumar of CISF spoke about security training.

Shri Sudhanshu Shekhar of CBI discussed corruption cases, Shri Prashant Kumar Bakshi of CGST spoke about GST Seva Kendras, Shri Akhauri Vishwapriya of GSI shared information on the exploration of critical minerals, and Shri Prabhunath Yadav of BIS Jamshedpur discussed product standardisation and certification.

Representatives of all institutions actively participated in the meeting. The vote of thanks was delivered by Shri Diwakar Kumar. Shri Abdul Kalam Ansari of UIDAI, Shri Xavier Kandulna of Akashvani and Raza Alam of CBC Ranchi, along with staff members of PIB Ranchi, were also present.